[Facebook Remarketing Salon Case Study]
You look through the appointment book for the week ahead and see huge gaps. Therapists and stylists standing idol for hours. Panic sets in and you quickly throw up a Facebook post with an offer. How’s that working for you?
Quick, knee jerk offers and panic marketing invariably makes you a loss.
It’s simply a way to fire fight today, lose money tomorrow and lead to frustration that Facebook marketing doesn’t work.
This quick panic, random approach doesn’t help you grow long-term, nor does it generate you profits. Most worryingly it attracts EXACTLY THE WRONG ‘KIND’ OF CUSTOMERS. These clients you’re attracting to your salon door are only looking for a one-off bargain.
Not clients that value your skills, training and professional products.
Not clients that will stay loyal and keep returning.
You see Debbie, like many salon owners, was at a critical point in her business and needed immediate bookings.
Let’s see what she did and how you can apply the same tactics to your salon business today.
“I had a nearly empty appointment book, bills to pay and needed high paying bookings fast”
Debbie Gallagher, Waterside Skincare, a medi-spa skin centre based in beautiful Devon.
Debbie had invested in the best Laser and IPL technology and a quality skincare range. But she simply wasn’t getting the number or quality of clients through the door she needed to cover her costs let alone generate any profits.
Having a great product or service NEVER guarantees success.
Knowing how to market and attract the right clients DOES.
“the future of the salon was in doubt…”
Most salon owners would have given-up or thrown up ridiculously low offers to bring in cash.
Looking for a place to start Debbie discovered the Salon Facebook Remarketing Blueprint and knew she could get results FAST!
STOP WASTING MONEY ON SALON MARKETING THAT DOESN’T WORK
Debbie understood that her current customers and future customers were on Facebook.
So the first thing she did was get in touch with the existing customers she hadn’t seen for three months or more, via Facebook.
She simply adopted the ‘List Based’ Facebook remarketing model clearly explained in the Blueprint.
This involved loading the emails of these ‘lost’ customers on to Facebook to create an audience that she could then send targeted messages to.
It took Facebook less than hour to match the emails to their records. Within a day she was getting her salon seen by her ‘long lost’ customers where they were hanging out – on Facebook.
Debbie was really smart and offered a tasty incentive to book back with the salon. However, this offer made her money – it didn’t lose money. She simply added another complimentary treatment as a bonus for booking, rather than discounting.
“Within an hour the phone rang with the first booking. In 15 days we took bookings worth over £5k from clients who hadn’t been in for ages. One client was encouraged back for the first time in seven years!”
Another client explained she was so pleased to hear from us as because she had felt guilty she hadn’t been in, so had stayed away. She is now coming in every month and has spent well over £3k in last 4 months. The long-term value of this one client alone is massive for the salons’ future.
The gentle reminder on Facebook gave these customers a reason and an offer to come back. Debbie effectively opened the door for them with a big welcome.
Best of all, the cost of this Facebook marketing was just a few pounds, as it was only to a targeted group, instead of to anyone and everyone.
The second Facebook tactic Debbie put to work was to retarget anyone who had visited her website. Again the Salon Facebook Remarketing Blueprint set out each step to follow and her results speak for themselves.
“Within 30 days our appointment was full. Some days we even had a cancellation list. Having a ‘system’ in place that is every day getting our salon see by exactly the right people just means we have new clients every week”.
“I’m so happy and for the first time in a long time, I am enjoying running my salon instead of fire fighting and worrying where the next money will come from.”
TAKING BACK CONTROL
Debbie achieved remarkable results in a very short time.
Facebook for salons is RIGHT NOW the perfect marketing platform. You just need to know how to run it properly so you’re not wasting time or money or doing those knee-jerk offers that attract the wrong clients.
If you’d like to join Debbie and hundreds of other salon owners that have used our step-by-step remarketing blueprint hit play on the video below to learn more. We’ve made this free and accessible for any salon, of any size. Perfect for both beginner and seasoned Facebook users.
Hit play now.
Being a member of Marketing Jumpleads has been a really good experience. I’ve met some cool people, doing some interesting things and most importantly it has helped me put ideas into action and get results, which is the name of the game.Marc Wileman
It’s really simple. I just did what Julia and Paul told me to do. I used the tools they gave me, I made £6000 and I’ve created a new subscription income.Jackie Crooks
Having been through The Marketing Jumpleads Library Facebook course I now get 90% of my bookings directly from Facebook. I’ve had to stop the ads from running because I was totally booked up with baby photo shoots. Thank youVivienne Kayne