A plan of action designed to achieve a long-term or overall aim.

The long term bit is important – but completely unachievable without the (very) short term actions

There is one fact that will always run true in business.


If you have not got a clear picture of where you are going and what EXACTLY needs to be done EACH DAY, EACH WEEK, EACH MONTH to get there, then all that will happen is that you will spend money, waste time and feel frustrated.

Most business fail because they set themselves targets (which is great) but no plan as to how they will be achieved.

They don’t really know what actions are needed and so they dive headlong into the latest thing they’ve heard about without having any idea whether it is the right thing to do and if it’s actually going to get them closer to where they want to get to – or further away.

Our Marketing Strategy sessions start by getting a really clear picture of where you REALLY want your business to get to;

  • Do you want more time?

  • Is it about more money?

  • Or do you just to feel more in control?

Then we break it down to step by step actions – so you leave with a road map of what to do, in what order, when and how. It’s powerful stuff.

We’ll then give you the tools you need to make it happen

“I had a business idea about eight years ago. For eight years I had been trying to market it, mostly without success and even though I was sure it could work, I had pretty much given up.

Yesterday I sat down with Paul and within two hours he had given me an unbelievably clear idea of what I needed to do. This was not some one-plan-fits-all approach: Paul paid great attention to my idea, saw immediately what was relevant (and what was not) and drew up a precise and achievable marketing strategy. For eight years I had been walking under a cloud of marketing confusion. Two hours with Paul, and the sun is finally shining.”

Rob Glass

Owner, Coracle Films

Find out more about our strategy sessions, give us a call on 0116 4300103 or drop your details in below and we’ll get in touch

Marketing Strategy

Paul and Julia are two of the most dynamic and exciting people I have come across. They really help to bring new ways of looking at things and clarity to both what I am doing AND what I need to be doing.

I would genuinely recommend that if you run a business, you go out of your way to spend some time with them

Ali Burden-Blake

Co-Owner, Ink Spot Media

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